Alice Delahunt, Syky founder and Wicklow native, is making her mark as an accomplished leader fusing the world of traditional luxury fashion with digi
Alice Delahunt has an impressive resume to say the least, but the Wicklow native’s most exciting career move yet may be founding her own Web3 fashion start-up, Syky. She talks to Emily Kavanagh about her journey from working in advertising and social media to making her mark as an accomplished leader fusing the world of traditional luxury fashion with digital innovation.
Then there is the Syky platform, a decentralised marketplace where designers, collectors and anyone interested can curate, display and trade their collections. Thirdly, there is the exclusive ‘Keystone Community’ which brings together designers, fashion executives, and individuals passionate about innovation in fashion.
Only 10% of Metaverse funded companies in the last five years are led by women and only 5% of funding has gone to women. Fashion, another passion close to her heart, was also on her agenda, with a dream of joining Burberry, which had undergone its own iconic revolution under the leadership of Angela Ahrendts and Christopher Bailey. Following her grad programme she firmly set her sights on getting her foot in the door, landing a position as Digital Marketing Assistant.
She joined Ralph Lauren as CEO Patrice Louvet’s first hire, responsible for transforming the digital business and bringing digital marketing to the focal point of their strategy. “It was a really amazing journey. The website was our flagship store…so I had an incredible time,” she says.
After being so inspired at Ralph Lauren, I really wanted to try and be on the founder side . . . for what I think is going to be the next great transformation of the industry., making Alice one of the few venture-backed female founders in the Web3 space. Capital allocation in Web3 ventures is significantly skewed towards male founders and leaders – a matter that Alice is passionate about being corrected.
On that note, Alice stops in her tracks and makes a point to share some encouragement for anyone who may be contemplating pursuing the entrepreneurial route. “Has my day-to-day changed? Absolutely. But I love what I’m doing more than I’ve ever loved anything in terms of my career before…perhaps if I was born in Ireland, in another era, I would have always been an entrepreneur.
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