‘Squid Game’ Netflix’s Biggest Show In History
Hollywood’s entrenched in a creatively stifling period where the vast majority of the content being made seems to have to pass a preliminary “acid test” before being financed — meaning the title usually has to have first been a best- selling piece of fiction, non-fiction, well-known news story or some new twist on classic characters or some other “pre-sold idea” or promising manuscript.
In the entertainment community, conventional wisdom is that there’s such an overwhelming waterfall of content cascading all over every single one of us, it’s nearly impossible to find titles that stand out, make noise or matter to the consumer. Studios and streamers want to know that there’s an “existing audience” already familiar with a title before funding the script or production.
It’s a way for content financiers to hedge their bets in a medium where tens of billions of dollars are being spent annually chasing viewers worldwide.
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