Matthew Tkachuk has been listed as out for Game 5 of the StanleyCup Final. He is the Florida Panthers’ leader for goals and points in the playoffs.
Three years ago, with the NHL working their way through a very strange bubble postseason, an idea was born. This league and its broadcast partners love to bombard hapless viewers with the same awful commercials, over and over again. But those ads are different depending on which side of the border you’re on, meaning Canadians don’t get to see the ones that are driving Americans crazy, and vice versa.
So I found an American — Sean Gentille — and we agreed to force each other to watch our country’s three most annoying ads, and then react to them in real time. The concept was a hit, thanks to Jim Hughson’s hair, Tony the Tiger’s celly and the infamous Tara Tara earworm. People loved the resulting post, and pretty soon Sean and I were doing national media hits for some reason.
Did … did we do that? Did the world’s biggest advertising firms see us making fun of them, and radically change the way they did business? We can’t say for sure, so let’s just go ahead and assume that yes, that’s exactly what happened. And if so, we have a duty to keep doing the Lord’s work, if only so that society is never again plunged back to following our dreams into taxidermy.
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