Starz is becoming Lionsgate+ outside of the United States and Canada
Starz is set to become Lionsgate+ outside of the United States and Canada. The network announced the move via a press release. 35 different countries will get the new branding and delightful content. Changing the logo was deemed necessary to limit confusion for users. Starz CEO Jeffrey Hirsch spoke about the move during a showcase in London. Fans in the United States and Canada can look forward to the network remaining largely unchanged.
"Operating under Lionsgate+ internationally brings a distinct and differentiated identity in an increasingly crowded international marketplace and builds on the brand equity in the Lionsgate name that our extensive research has proven is strong around the world. Even with the separation of STARZ and the Lionsgate studio business, the Lionsgate brand will continue to be valuable to the ongoing success of our international platform.
"Our commitment to deliver bold, curated stories where we push boundaries and defy expectations remains the same," added Superna Kalle, President, International Networks. "We have built strong relationships with our viewers and look forward to continue providing them premium storytelling as Lionsgate+."
Lionsgate's Vision for the Future of StarzThe parent company CEO Jon Feltheimer talked about their path forward after the merger earlier this year. "When people refer to us like this morning in one of those M&A articles as having a niche service. We don't think 30 million subs is a niche service. If we wanted to be in niche services, obviously, we wouldn't have sold Pantaya," he pointed out."So, we think 30 going to 60 are that's a big business, we want to be the market leader in premium. And that's how we'll build our value. So obviously, we talked to everyone, we listened to everything.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Scheming and romance combine in STARZ' Dangerous Liaisons trailerAlice Englert and Nicholas Denton star in the series set within the debauchery of 18th century Paris
Read more »
Here's How Much You Need to Earn to Afford a 1-Bedroom Rental in Every U.S. StateAs rent becomes more and more unaffordable, United Way used NLIHC data to determine the minimum salary needed to afford rent in all 50 states.
Read more »
Editorial: A national drop in poverty shows what is possibleThe Census Bureau found the poverty rate in the United States reached its lowest level on...
Read more »
Binance Drives Effort to Return 100,000 ETH to Victims of Fraud | Binance BlogBinance applauds the efforts of the United States’ Department of Justice (DOJ) in compensating 170,000 victims of the 2017-18 Centra Tech fraud. The U.S. has recovered 100,000 $ETH, which will be used to fund the remission pool 👏 Read more ⤵️
Read more »