Sting has sold his entire song catalog from his early days in The Police through his solo career to the Universal Music Publishing Group.
That catalog includes such songs as “Roxanne,” “Every Breath You Take,” “Shape Of My Heart,” “If I Ever Lose My Faith In You,” “Fields Of Gold,” “Desert Rose,” “Message in a Bottle,” “Englishman in New York” and “Every Little Thing She Does Is Magic,” among countless other global hits.
Since UMG already had his recorded masters, the addition of Sting’s music publishing rights provides UMPG and its parent a strong hand for synchronization and other income-producing, rights-licensing opportunities. That likely means that if someone wants to license his songs for a movie or a commercial, Universal can insure his recordings are used, thus reaping a bigger payday instead of a less-costly license for recording of a cover version.
According to the announcement, UMPG and UMG will work with Sting to further build and expand his vast audience reach, “strengthen the impact and influence of his timeless works,” and continue supporting future music releases. By closing the deal, that means Universal Music Publishing Group has been involved in two of the three biggest single artist publishing acquisitions. In December 2020, UMPG acquired the Bob Dylan publishing catalog in a deal that is believed to have carried more than a $400 million valuation.but beside music publishing catalog that sale also included his master recordings, which he had owned. It’s unclear what valuations were assigned to the Springsteen song catalog versus his master recordings.
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