Representatives will gather in the city to learn more about the plan and how it will strengthen Glasgow as a tourist destination.
It comes after new figures revealed that Glasgow attracted 2.65 million visitors in 2022 who stayed in the city as part of a holiday or short break.
The strategy outlines plans to grow the value of tourism in the city by delivering for visitors, businesses, communities, and the environment. “The strategy also focuses on enhancing the incredible experiences our city has to offer to give visitors and locals reasons to keep returning to Glasgow. This means continuing to invest in and improve our wonderful attractions and globally recognised programme of year-round events and festivals.
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