“We have to coexist; we don’t have an option, neither them nor us.” This was what the chief commercial and marketing officer of VOD at the MBC Group Natasha Matos-Hemingway told industry peer…
. “If I was them, I would focus on what they are good at, which is Western content that travels well. For us, our regionals perform incredibly well because we can do justice to our local stories, while the international streamers don’t,” she continued, speaking at length on the dichotomy between local and global streamers.
While the young market is of great appeal to streamers wanting to venture into the Middle East, many industry heads have mentioned the difficulties in setting up subscription tiers as one of the biggest challenges in the region.
Cinemoz is an ad-based streaming service with free subscriptions, with its revenue coming from premium advertising for on-demand services. It is currently the fastest-growing premium VOD platform in the Arab region. “The challenges will be the burden of the global players, and the local players will have to compete. The streamers destroyed the studio system, but nothing has changed. Everything that is in the value chain is exactly the same. Us having local knowledge and a proximity to our audience will give us a chance,” added Safieddine, with Giacomo Durzi, the head of development at Italy’s Picomedia adding: “To me, content has to be a keyword, especially for commissioners, writers and producers.
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