When everyone is automatically opted in for a competition, women are as likely as men to vie for the prize, but when competitors must choose to opt in, it becomes a man's game, a new study suggests.
to 401 plans, when automatic participation is the default option and we must actively choose to opt out. And then there’s the reverse, having to opt in to “accepting cookies” on every website we visit.
For this study, behavioral economists did experiments with 1,598 women and men to see if a common process for recruitment -- asking interested parties to apply, or actively “opt in” -- would lead to differences in how the genders respond. Their results, published in theIn these experiments, people were randomly assigned to one of two real-world scenarios of a job competition. One scenario reflected the common practice of asking applicants to step forward, or actively opt in.
Experiments that the researchers performed under lab conditions showed a similar pattern. They found no downsides of the “default opt-in” approach in terms of participant performance or well-being.
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