A class-action lawsuit filed Tuesday in Alameda County, Calif., alleges that the messages on Organic Valley’s cartons, whether stated directly or implied with pastoral images of green fields and happy cows, deceive customers in the Golden State.
The statements and imagery, the complaint alleges, do little more than provide cover to a common industry practice that tends to alarm the public when they learn about it: the separation of newborn calves from their mothers.
A spokeswoman for Organic Valley said the company could not comment because it hasn’t seen the lawsuit yet.
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