The National Football League (NFL) championship game's broadcaster, NBC-TV, has rejected a television commercial from the cannabis marketplace and delivery service Weedmaps for Super Bowl LVI (56).
"Despite three quarters of the country having legalized cannabis and the bipartisan enthusiasm we continue to see in support for change at the federal level, the industry continues to face roadblocks that inhibit competition in the legal market and stifle opportunities to educate," said Chris Beals, chief executive officer of Weedmaps in a"There's an irony in the fact that the biggest night for advertising will feature an array of consumer brands in regulated industries, from...
As recreational cannabis is still federally illegal, cannabis businesses suffer from censorship on social media platforms. Big players in digital advertising, such as Google, Amazon, and Meta's Facebook and Instagram, ban all paid ads that include illicit and illegal substances. Censorship may also apply to CBD and hemp products, although they don't have any psychoactive effects given by THC, the main cannabis compound.
Cannabis businesses are, therefore, forced to replace the cannabis plant with items such as broccoli, trees, leaves, clouds, and other references and find alternative ways to promote their products and services.
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