What was once a novelty is now common practice.
This fast-evolving medium is now moving into the superyacht world, but in much more personalized forms.“We bring people on a narrative arc that they follow on multiple levels across the yacht.”
The work can range from a meditation room where the ceiling changes gradually over an hour to soften the mood to a mural that transitions with the seasons or even with the current weather, in a slow, constant flux. “Having a yacht evolve over weeks or months involves a high level of technical sophistication,” says John Munro, CEO and chief creative officer of Immersive International, who has been working in the field for 20 years.
The immersive experience doesn’t have to be enormous, either. “There are lots of opportunities to do small, charming, incidental things that surprise the clients,” says Kevin Andrews, founder ofin London. He envisions a “beautiful powder room” in a vessel’s nightclub offering a new scenario whenever someone enters. “Maybe people dancing around you, then fish swimming by, and the next time it’s the night sky,” he says. “These surfaces really are a matter of imagination.
“Digital wallpaper,” as Andrews calls it, can also multitask. “Given the high square-footage costs of say, a dining area, if it’s repurposed for different events, it increases its usefulness.” Owners can also bring aboard their NFTs and alternate them as the mood strikes.
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