Jack Daniel's is arguing an Arizona-based company is breaking federal trademark laws with dog toys that resemble their iconic whiskey bottle.
ByJack Daniel’s Whiskey has a bone to pick with a dog toy company, and the Supreme CourtVIP Products, an Arizona-based company, makes dog toys that resemble Jack Daniel's iconic whiskey bottles. The"Bad Spaniels Silly Squeaker" toys are labeled"43% Poo by Vol." and the"Old No. 2 on Your Tennessee Carpet." Jack Daniel’s is arguing that the toys are a violation of federal trademark rights and tarnish the company’s brand.
"It is ironic that America’s leading distiller of whiskey both lacks a sense of humor and does not recognize when it — and everyone else— has had enough," the brief states."VIP has never sold whiskey or other comestibles, nor has it used “Jack Daniel’s” in any way . It merely mimicked enough of the iconic bottle that people would get the joke.
Several companies including Campbell's Soup Co. and Levi Strauss filed motions in support of Jack Daniel's urging the high court to clarify trademark laws and when they allow such parodies. "We are pleased that the Supreme Court has decided to hear this case," said Courtney Armour, the chief legal officer for the Distilled Spirits Council, a trade group that represents major spirits brands, including Jack Daniel's parent company Brown–Forman."The alcohol beverage industry has long worked to ensure that our products are advertised in a responsible manner and trademark infringers can severely jeopardize these efforts.
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