Survey Says: Consumer Perceptions Around New Streaming Channel Fox Weather
One probable reason behind the mistrust some have is the direct connection with Fox News. Around one in five said the link with Fox News will make climate change reporting more accurate, with the vast majority saying it won’t impact the reporting. But close to one third said the connection will make the climate change reporting less accurate.
The branding of Fox Weather appears to provide both opportunities and barriers to market. It’s likely that it will be an easy sell to viewers of Fox News, but the data suggests it may be difficult to attract other viewers given the stigma attached to the brand for some. Considering the TV and streaming weather market already has a number of players, from the Weather Channel to AccuWeather to WeatherNation, that don’t have a preconceived market attitude around them, it may be hard to convert some to the channel.
One plus is the future distribution strategy, involving being available on SVOD , AVOD and FAST and OTA antenna and cable distribution. The ease of access will help boost some viewership in weather emergencies, but the outlet should also take steps to distance itself from Fox News where possible to maximize audiences.
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