Young Adults Warm to Will Smith as Oscar Controversy Fades: Exclusive VIP+ Survey
at the Academy Awards, he is seeing surprisingly strong pockets of support among young adult fans even as older demographic groups have been much slower to soften their stance on him.
In a survey of 1,517 respondents conducted Dec. 16 by Maru Group/Blue Omnibus, 29% of consumers aged 18-34 reported their perception of Smith became more favorable after the Oscars, compared with 8% favorability among consumers 35-54 and 6% among consumers 55 and over. The 29% was nearly double the percentage of 18-34s who said their perception of Smith became more unfavorable after the Oscars. Meanwhile, among viewers older than 34, unfavorability levels were at least three or four times greater than those who felt more positively toward Smith.
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