Swedish Tanning Brand Receives Backlash Due To Controversial Shade Names

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Swedish fake tan brand Emmataan has received some criticism after people began to notice that some of the shades were really dark.

The owner of the fake tan brand, Emma Patissier Alm, took to Instagram to explain the ethos behind Emmaatan.An extract from the post reads: “I love all skin types and that’s why I think ppl should be able to choose for what they feel good in, as long as you respect ppl around you.

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