Taco Bell knows you want fries with that. Especially during lunch
To compete with rivals such as McDonald’s during lunchtime, the chain is considering permanently adding fries to its menu, Taco Bell CEO Mark King said during an investor event Tuesday. “People that go to lunch want to have French fries. We know that. So we’re looking at and testing bringing fries permanently on to the menu, which would increase our lunch business dramatically,” King said.
“If you were to look at how we compete against McDonald’s in dinner and late night, we’re absolutely even. When you look at breakfast and lunch, we’re significantly behind,” King said. He added that the chain plans to “commit to breakfast” to help compete in the category. “There’s a big opportunity just in those two dayparts to increase our business significantly over the coming years,” King said.
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