The year is 1970. Elvis Presley visits President Richard Nixon in the Oval Office. The Apollo 13 spacecraft returns safely to Earth. The Beatles call it quits. And Taco Bell introduces the Enchirito. ...
“On the heels of the love and passion we saw for Mexican Pizza, we wanted to continue elevating the voices of our most loyal fans by giving them exclusive access to a uniquely digital experience that fosters brand love,” Sean Tresvant, Taco Bell’s Chief Brand Officer, said in aabout the vote for the favorite. “Nobody gets Taco Bell more than our community so we’re thrilled to empower them with this in-app voting experience that allows them to have a direct impact on our menu.
The Enchirito consists of seasoned beef, beans and diced onions rolled up in a soft flour tortilla that is smothered with its classic red sauce and topped with melted shredded cheddar cheese. However, it doesn’t appear to include the black olives mentioned in a reply thread on the brand’s tweet.
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