Taco Bell marks 60 years since its founding in Downey by partnering with LA streetwear artist Born X Raised for new uniform look
that's available to order only on its app and website beginning Monday. The $8.99 all-vegetarian meal includes a black-bean crunchwrap supreme, bean burrito, spicy potato soft taco, and cinnamon twists, served with a large unsweetened iced tea.
Taco Bell began as a small taco stand in 1962 in Downey, California. Since then it has grown into a global behemoth with more than 7,000 locations and some 200,000 workers. The company recently announced it's accelerating growth outside of the United States and hopes to achieve $20 billion in annual revenue in the coming years.
In the US, the chain's $10 monthly taco subscription program has had a successful start. Customers using the pass visit the chain three times more often a month than non-members and 16% of its users have opted to renew the monthly program, the company recently revealed.The-CNN-Wire & 2022 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.
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