Sainsbury’s has brought in pop star Rick Astley alongside real employees for its advert that asks what Santa eats for Christmas dinner.
Retailers are shunning the tearjerkers and taking a light-hearted approach to their festive ad campaigns this year in an apparent attempt to bring cheer to consumers facing a persistent cost-of-living crisis.
As the colleagues share their recommendations for Christmas dinner, the items appear on Santa’s dinner table. Ms Bisley said: “We wanted to create an advert that champions our colleagues all over the country, as well as highlighting the innovation of this year’s Taste the Difference range.
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