A billboard that popped up in Pacific Beach is part of national AppleTV+ campaign to highlight members of the U.S. men's soccer team playing in the World Cup
It pictures a letter from the star of the Apple TV+ series “Ted Lasso” — a fictional soccer coach and actor Jason Sudeikis’ alter ego — to San Diego native Luca de la Torre.
The billboard message that fictional soccer coach Ted Lasso wrote to player Luca de la Torre is designed to stir fan excitement. His Twitter account also has photos of other signs that started appearing shortly after Nov. 9, when the U.S. squad was announced. Over Thanksgiving weekend, the San Diego Loyal soccer club is partnering with the San Diego Symphony to offer local fans aof two FIFA World Cup Qatar matches at The Rady Shell at Jacobs Park: the U.S. team against England and Mexico playing rival Argentina.
Anne is director of cell biology for the chemical genomics center of the Sanford Burnham Prebys Medical Discovery Institute. Juan is a professor in the Department of Immunology and Microbiology at San Diego’s Scripps Research Institute.
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