A study by Center for Countering Digital Hate found 92 percent of the most popular articles examined did not have a label about climate crisis misinformation
The study’s authors show that the climate denial propaganda machine is driven not just by Facebook, but Google via ad revenue too.
Overall, they cumulatively have a massive digital footprint with 186 million followers, and received nearly 1.1 billion visits over the past six months. Facebook announced in February that it would begin attaching information labels to posts about climate change, directing users to the platform’s new Climate Science Information Center, which launched last year. The feature had been rolled out in several countries by May.
“This research demonstrates once again that Big Tech is not following through on its very public commitments to climate action, and is instead allowing climate disinformation to pollute the discussion on climate change,” said Faye Holder, Program Manager at climate lobbying platform InfluenceMap.
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