Tesla's California Market Share In Decline As Rivals Make Gains via insideevs.com
, California is the biggest US market for zero emission vehicles, which also include hydrogen fuel cell and plug-in hybrid-electric vehicles. Sales of zero emission vehicles, the majority of which are fully-electric, represented 18 percent of total new car sales in California so far this year.
Besides dominating EV sales, the carmaker also topped brand consideration in California, where 53 percent of potential electric vehicle buyers considered Tesla this year, according to a study by California auto consultancy. Mind you, Tesla's brand consideration score is also down from the previous survey last year that found it at 58 percent.market share is reaching a saturation point in California, and that he expects competitors to continue to take away market share.
Some analysts believe that Tesla CEO Elon Musk's recent acquisition of Twitter has sparked concerns about the EV brand, especially in liberal states like California. For example,analyst Sam Abuelsamid said the Twitter deal could have discouraged some potential Tesla buyers who had previously supported Musk and his clean energy mission., after a first bid in April 2022.
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