In their latest television ads, Gov. Greg Abbott and challenger Beto O’Rourke are both scrambling to woo Hispanic voters as they continue trying to shore up...
O’Rourke uses surrogates, Abbott basks in sunlight but the GOP incumbent never mentions Trump, experts note.
For Abbott, who prepaid for many of his ads months ago, the focus is “Joe Biden’s inflation,” fentanyl pouring across the border, his eagerness to protect police funding and the adoration of his wife’s niece. Not coincidentally, the young single mom is Hispanic. Since Abbott launched his general-election ads in mid-August, nearly $62 million has been spent on ads of all kinds in the governor’s race – 59% of them placed on broadcast TV, according toIn the fastest-growing type of ad, “connected TV” ads, which appear on devices that support streaming of premium content, the two sides enjoyed rough parity. Together, O’Rourke and Coulda Been Worse spent almost $5.2 million, while Abbott spent nearly $5.1 million. Abbott spent $3.8 million on cable TV and $2.
SMU’s Jillson said “Republicans get 70% of the Anglo votes,” and Abbott’s commercials reflect that reality. “It’s his only card,” she said of the hard-hitting O’Rourke commercials. “He hasn’t really held office for very long, he can’t claim credit for any policy changes, he can only say what he’s going to do and what Abbott hasn’t done or has done poorly.”
"Greg Abbott has done nothing to stop the next shooting," Ana Rodriguez, mother of Maite Yuleana Rodriguez, says to camera in Beto O'Rourke's 30-second spot "Uvalde Parent." Maite, 10, perished in the May 24 Uvalde school massacre. Her green Converse sneakers were crucial to identification of her remains.
“Abbott presents himself as a confident, trustworthy governor because he is situated in the middle of the screen in the bright beautiful sunny outdoors,” Navarro said. “This ad essentially states everything is okay and Texans are going in the right direction with Abbott.
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