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back in May 2020, calling on major retailers to dedicate at least 15 per cent of shelf space to Black-owned businesses. Now, with support from Google, the 15 Percent Pledge is launching an online index called the Business Equity Community, which includes more than 1,200 Black-owned businesses and is designed to build the brands’ online presence, support direct-to-consumer efforts and grow their business.
Setting out to acknowledge the very real and motion-filled human experience, each drop dons a four letter word that is chosen to embrace and celebrate all types of expression, all differences, all interpretations, all mistakes and all emotions. What’s more, the brand is committed to ensuring excess product and fabric never becomes deadstock.Another Canadian luxury outerwear brand is making waves this week.
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