The AI Apocalypse Is Coming for Hollywood, but Don’t Robots Rule Us Already?

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The AI Apocalypse Is Coming for Hollywood, but Don’t Robots Rule Us Already?
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“Let the robots make the shows, let the robots pick the shows, let the robots distribute the shows—hell, let the robots watch the shows!” ‘Dickinson’ creator internetalena on how she learned to stop worrying and love AI.

Before you know it, they say, robots will be making our TV shows. At this very moment, the machines are learning: to generate full-length screenplays; to spin up dazzling sets and locations; to deep-fake 3D rotatable stand-ins for your favorite actors; to bust out all-new needle drops of algorithmically regurgitated data sets that more or less amount to Taylor Swift. And all without paying a single fee or residual.

Of course, if you’ve worked in Hollywood over the past 10 years, you’re probably thinking: Um…isn’t that pretty much already how things are? The future does have a creepy way of sneaking up on us and revealing itself to be the present. The businesses formerly known as theatrical film and broadcast and cable TV have by now, like the journalism and music industry before them, been subsumed into the vast cauldron of digital streaming soup.

So the coming onslaught of AI-generated, algorithmically cooked storytelling may not be so much a paradigm shift as a continued succumbing to forces already at work, assiduously massaging the life and the magic out of what used to be known as entertainment.

This requirement—of intimacy, vulnerability, care—is, when you come down to it, what makes the work of telling stories so hard: for writers, actors, directors, everyone who labors together on a set to midwife a new film or TV show into existence. You have to bring your humanity to the job. You have to risk your heart. If a story doesn’t make you feel anything, check again—you might be reading a microwave instruction booklet. Or a screenplay generated by ChatGPT.

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