Two Irish entrepreneurs, Aoibheann Walsh from Donegal and Jordan Dargan from Dublin, are among the 18 candidates competing on the latest season of The Apprentice. Although they receive limited screen time in the opening episode, their early anonymity could be an advantage, as history suggests those who dominate initial episodes are often eliminated early. The show, hosted by Alan Sugar, features the candidates taking on business challenges, with Sugar ultimately investing £250,000 in the winner.
Television : Aoibheann Walsh, who is from Donegal, and Jordan Dargan, a Dubliner, are among the 18 candidates on Alan Sugar ’s The Apprentice
This isn’t the disaster it might seem. On the evidence of previous seasons, their early-doors anonymity might stand to them. On The Apprentice, the more of the camera you hog initially the greater the likelihood of your coming unstuck before the final and missing out on Sugar’s £250,000 investment. The only major upgrade is that he seems to have expanded his pool of joke writers and this year is firing off zingers faster than Trump is threatening to break international law. “I was in the mug business once … I bought Spurs,” he says, to skittish laughter. He adds that the rules of the corporate world have changed and that now it’s all about being the first to recognise an opportunity. “I’m looking for a Bezos rather than a bozo. Movers and shakers, not schmoozers and fakers.
After a day of mucking about in Innsbruck there’s the inevitable face-off in the boardroom, where Sugar eliminates Emma, a gift-shop owner. She is by no means the least competent candidate, but she doesn’t beat her chest with sufficient enthusiasm and so, Sugar concludes, is lacking in fighting spirit. She’s gone – but, judging by this listless return, you have to wonder for how much longer The Apprentice can slog before it’s handed its P45.
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