The journalist behind those ‘explainer’ videos on seeing his No 10 Christmas party video go viral, being a drum’n’bass DJ and wearing ‘an awful lot’ of blue
I’m normally sitting on the train home when the videos go live. For a news clip to get a million views on Twitter is very unusual. Six times that is extraordinary. Your messages suddenly light up. It also goes through stages. You might get an initial flurry of activity, then it’ll pause. You assume it’s run its course, but then someone like Prof Brian Cox or Gary Lineker might share it and it’ll gather momentum again. I do a bit of body-boarding and posting videos is a bit like catching a wave.
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