“In Korea there is a long and rich tradition of skincare that has resulted in a very savvy and demanding consumer base,” explains Alicia Yoon.
. “This consumer demand created a hyper-competitive industry that has allowed Korea to become a global mecca for skincare innovation with incredibly high standards for skincare products.” From targeting specific skin concerns such as pigmentation or redness, to just generally maintaining that “glass skin” glow, K-beauty products are so effective that customers all over the world can’t seem to get enough.
“Korean beauty brands use gentle ingredients and focus more on sensitive skin types,” adds K-beauty expert Elisa Lee. “This makes them suitable for many people.”By combining traditional ingredients with cutting-edge technology, and focusing on prevention rather than cure, Korean skincare methods are an effective way to take care of the skin in the present, rather than having to rely on more invasive methods down the line.
, K-beauty expert. “It has a great reputation in balancing effectiveness with user experience. Skincare that is good should feel good too!”
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