The Biggest Women’s World Cup Still Lags Behind in Sponsorship Revenue

While there were hopes that the 2023 WomensWorldCup would bring new advertisers and bigger revenue streams for the women’s game, this isn’t so far reflected in the numbers

Take the example of Aston Villa forward Alisha Lehmann. Her 13.9 million followers makes her the most popular Swiss athlete on the platform — even more so than tennis legend Roger Federer. While her following has skyrocketed over the past year, the greatest opportunity for sponsors derives from her high engagement rate of 6.99% which translates into media value that’s a little higher than $300,000 for a social post.

Sign up for ‘Extra Time,’ our new newsletter that will break down the biggest moments from the 2023 Women’s World Cup “The cream of the crop are covered by agents and professional processes and strong talent fees but again it’s the few that are making a decent income off these deals” said Sowden. “We are still a long way off the depth of deals we see in the men’s game.”

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