The BMW i7 is an electric 7 Series, for better or worse.
The EV car revolution has a new trend. Manufacturers may introduce a similarly-sized, but entirely new EV model that’s meant to replace the gas equivalent, which often shares little design ethos with the car it runs parallel with. We’ve seen it with thewhich looks nothing like the S-Class it will eventually usurp when the brand makes the shift to full electric.
Yet, it seems like BMW’s walking away from the idea. First, the brand introduced bespoke ground-up electrified designs that were a whole new chapter design-wise, with the i3 and i8. But those models weren’t commercially all that successful, even leading to former BMW CEO Harald Krueger stepping down after those models flopped. Then, BMW introduced i4 in 2021, clearly a slightly restyled 4-series gran coupe, with electric motors and batteries.
You’d be somewhat forgiven if you thought the new 7-series and i7 were merely heavy facelifts of the old 7-series. After all, the new cars share the same traditional proportions we saw on the 2015 model, the long hood, long wheelbase, and relatively short trunk decklid that made up the last car. No, the latest 7-series is an all-new car, riding on the CLAR platform that can handle ICE and EV models.There’s no way to get around it; the i7’s front fascia is a lot to handle.
Obviously, the i7 is more than just a 7 Series with electric motors and batteries stuffed under the floor, there’s more engineering work to make the systems work together and cohesively. The i7 works well but feels like it’s meant to serve as merely an electric option to the 7 Series. Cars like the Lucid Air, or Mercedes-Benz EQS are completely new schools of thought, new shapes, and ideas implemented on a brand new chassis.
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