Blazing hot branding.
Who doesn't love Tabasco sauce? It goes well with everything, from tacos to vodka to the ubiquitous food trend of the millennium, avocado toast. Celebrity chef Nigella Lawson even recommends keeping a bottle in one's handbag for emergencies. And while the brand's instantly recognisable for the shape of its bottles and its diamond label, it's now been given some extra kick with a full visual identity – and it's on fire.
The ingredients for this blazing hot bevvy of new Tabasco-flavoured assets? A new tagline, a bold colour palette, strong typography and improved photography. Beyond the famous bottle and label, the McIlhenny Company now has a modern, unified look for materials ranging from print ads to social media content, menus and more, refreshing a brand that dates all the way back to 1868.
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