The Costco customer is younger and richer than ever—here's why (via CNBCMakeIt)
And it makes sense: $1.50 for a hot dog and a 20oz soda is a great deal and an even better sound bite. CNBC Make It has covered itHowever, the headlines don't totally reflect a demographic who experts say actually shops at Costco: the highly affluent.The warehouse chain's voracious fanbase is rivaled perhaps only by Trader Joe's. On Tiktok, #costcofinds has 2.6 billion views while #samsclubfinds has just 338.7 million views.
You could attribute some of the income difference to the cost of Costco's membership — it's $10 more per month than Sam's Club's. However, experts say other factors add to the warehouse chain's appeal among higher income adults.
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