The 'damp' TikTok trend explained - and how it can improve your drinking habits

This so-called 'damp' lifestyle, which involves drinking less but not cutting it out altogether, is hugely popular on TikTok right now

Younger generations in particular are eager to improve their relationship with booze, according to recent findings by Civic Science.

This so-called 'damp' lifestyle, which involves drinking less but not cutting it out altogether, is hugely popular on TikTok right now.What is a 'damp' lifestyle? Stuart Elkington, founder of DryDrinker.com, said: "Not going sober, but not always ordering an alcoholic drink at the pub, or pouring a G&T after a long week of work."

Laura Willoughby MBE, founder of the mindful drinking movement Club Soda, called the movement "very exciting". "We’re seeing it all over TikTok at the moment, because it’s a more realistic approach to drinking," said Ellie Webb, mindful drinking expert, founder of non-alcoholic drinks brand Caleño, and host of The Joyful Drinker podcast.

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