As eyes turn to Paris for its busy six-day schedule of 84 events, WWD spotlights three designers turning a female gaze on menswear and speaking to a spectrum of consumers whose only label is the style they want to project.
“At the beginning, I focused on menswear, but [being a] female designer [in that segment] brought me a lot of female customers. So now, I feel that when I reference women’s clothing in fit or even with a skirt or dress, I’m sure our consumers won’t just be female as [this sense of] freedom is part of the brand.
While her main market remains broadly Asia, in particular China and Japan, this first participation marks the acceleration of her business in Europe and North America. Given her knack for collaborations, which has seen her form ongoing partnerships with mainstream brands Levi’s, Converse, Nike, Ugg but also motor vehicle-maker Piaggio, she is also eyeing new fields.designer but as a creative director,” she said, hinting at more lifestyle. “I feel like today’s generation doesn’t just focus on clothes but also on a lifestyle, including what we eat, drink and how we travel.
Hence her description of the Jeanne Friot customer as “anyone, someone who is urban and falls in love with the way we cut and construct clothes,” in keeping with her view that clothing should be about “an energy and a personality.”Expect lashings of Swarovski crystals, embroideries and eye-catching feathered denim carried over from earlier seasons in her spring 2023 collection, revealed at 3:30 p.m. on June 22 on the FHCM’s digital platform, ahead of a 5 to 8 p.m.
“The gender of the designer still matters and it’s part of my [mission and values] to put an end to that,” she said. — L.T.will present her spring 2023 collection in Paris off-schedule for the first time on June 25.
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