The 12-piece collection in collaboration with Mother of Pearl is dropping today
Both Monica Vinader and Amy Powney, Mother of Pearl's creative director, are innovators in the field of sustainability. It's been Powney's USP since she was promoted to this influential role back in 2013, having worked her way up from Studio Manager. She launched the label's completely circular No Frills collection in 2018 and has since tightened up supply chain, considering everything from farmer's rights and sheep welfare to fabric waste .
Although starting off as a small business-owner, Monica Vinader has seen monumental success since launching her namesake brand in 2008. But unlike many other successful retailers who push out distant-future promises all in the name of great PR, once Vinader decided she was going to make her business carbon neutral she made it happen quickly. She now only uses 100 per cent recycled gold vermeil and sterling silver and all diamonds are ethically mined.
the OddBox equivalent of gems often thrown away for being imperfect – is sure to spark a mini revolution . In fact, perfection is something the duo steered clear of: every stone and cultured pearl is one-of-a-kind. Another detail that hasn't gone unnoticed is the choice of models. Working with photographer Sam Copeland, the duo photographed five muses, bedecked in pearls and galaxy diamonds, for their campaign. The collection looks even more beautiful on 'real' women – activist and founder of Fashion Revolution Orsola de Castro; theBianca Foley and Charlotte Williams; journalist and author Radhika Sanghani; and film-maker and campaigner Alice Aedy.