The eco-friendly tyres designed for greater EV efficiency
"Enso is incentivised to increase tyre durability since, unlike traditional trye makers, our revenues aren't linked to volume. Instead, our offer to fleets is that we believe our tyres' slower wear rates will give their vehicles a longer operating life between tyre changes, so reducing downtime and replacement charges, while extending vehicle range and helping the planet by reducing emissions. By supplying directly to the customeron subscription, we retain more margin.
"It'll be the perfect opportunity to test our Tass model," says Erlendsson. Traditional tyre makers will be watching.Aside from its mould-breaking subscription model, Enso founder and CEO Gunnlaugur Erlendsson knows Enso's real edge lies in what he claims to be its more sustainable, eco-friendly EV tyres.
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