The digital trade show is Feb. 1-3, while the in-person showcase at Shopify New York's space takes place during New York Fashion Week.
The Folklore, spearheaded by Amira Rasool, founder and chief executive officer, launched in 2018 as an e-commerce site featuring luxury and emerging designers from Africa and the diaspora and has since expanded into a conglomerate called The Folklore Group. To date, the company has raised close to $3 million in funding. The Folklore Connect, an online wholesale platform that launched last September, features 82 brands, and has 50 brands in the pipeline for onboarding.
“It’s more interactive, we’re trying to find a way to make the digital wholesale buying experience as close to the real life, in-person experience as possible,” Rasool said. “We want to be able to help you find them and connect with them in a way that you can learn about hand-weaving, or they’re doing a specific technique that’s been passed down for generations, or using a fabric indigenous to them,” said Rasool.
As it continues to work to support Black-owned brands, The Folklore Connect will welcome 17 brands from the RAISEfashion network onto its platform for a six-month free membership and continue to onboard a new cohort of brands on a rolling basis every six months. In turn, RAISEfashion will offer mentorship opportunities for 10 brands from The Folklore Connect and will ultimately select two for a RAISEfashion fellowship, which includes ongoing mentorship, as well as financial grants.
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