Senior Analyst, Mobility & VR, Anshel Sag, explains why he thinks Samsung should emphasize the S22 Ultra’s unique camera configuration in its marketing of the next generation Galaxy S Ultra device.
Since some of the pandemic restrictions from last year have relaxed here in California where I currently live, it’s been a breath of fresh air to be able to attend sporting events and concerts in person again.
While the pandemic has certainly affected some companies’ marketing messaging and focus, especially people’s smartphone camera use cases, I can’t help but think that Samsung could be better positioning the Galaxy S Ultra series better. The S21 Ultra launched last year during the height of the pandemic and I can understand not wanting to focus on the benefits of a telephoto camera at a concert, but to ignore it with the S22 Ultra as events start to come back feels like a wasted opportunity.
Moor Insights & Strategy founder, CEO, and Chief Analyst Patrick Moorhead is an investor in dMY Technology Group Inc. VI, Dreamium Labs, Groq, Luminar Technologies, MemryX, and Movand
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