Junk food advertising restrictions on Transport for London networks have prevented 94,867 obesity cases and saved the NHS £218 million, according to research published in the International Journal of Behavioral Nutrition and Physical Activity.
]. This study therefore adds to the growing body of evidence that reducing exposure to HFSS advertising may help reduce obesity and overweight and improve long-term health. Reduction of childhood obesity was a particular aim of the TfL intervention; however, currently there is no information on how the intervention may have impacted children beyond the household purchasing data.
Equally, benefits may be mitigated in the longer term if for example industry behaviour shifts to focus investment in other marketing activities not covered by the advertising restrictions, or price decreases to offset reduced demand [This analysis focussed on a policy that reduced advertising of HFSS foods only within the region of Greater London.
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