How much are you willing to pay for the latest iPhone? 🤔
If accurate, a series-wide price increase for the iPhone 15 line would mark the first of its kind in the US since 2017. International markets have seen price increases as recently as last year’s iPhone 14 line, owing to heightened VAT costs.
So, why might Apple be preparing to hike the price of the iPhone 15 line across the board? The most likely reason is production costs. According to, the iPhone 15 will be 12% more expensive to produce than the iPhone 14, while the iPhone 15 Pro will be a whopping 20% more expensive to produce than the iPhone 14 Pro.
Compared to the iPhone 14 series, the production cost of the iPhone 15 base model is expected to increase by around 12% and the iPhone 15 Pro model by around 20%.TSMC fab price hikes may be the main culprit pic.twitter.com/GovuLF27WCIt’s hard to pinpoint exactly why these devices are going to cost Apple so much more to build than their predecessors, but it’s no secret that energy, raw material, and labor costs have been rising globally due to various economic factors.
That said, Ives doesn’t expect these price increases to hinder sales of the iPhone 15 line. In fact, he predicts that the, since “roughly 250 million iPhones have not been upgraded in over four years.” The launch of the iPhone 15 and its siblings could therefore prove a “trophy case moment” for Apple, Ives explained to CNBC, adding that a boost in revenue from Apple Services will put the company in a “massive position of strength” going into 2024.
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