Green and brown boxes create an 'earthy' feel
Shoppers may not realise that a store's layout isn't only designed to be convenient, it may also encourage them to spend more time and money.
Dr Jansson-Boyd explains: "The higher-end supermarkets, like Waitrose, Sainsbury's and Marks & Spencer, they tend to want to project a perception as soon as you walk in the door that it's a good shop and everything is fresh, so they'll likely stick fruit and vegetables and maybe some flowers by the entrance.
"They might have green boxes or light brown ones and these are used because they look earthy and so they reinforce the idea that everything is very natural and healthy."
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