The Mighty Matte Lip Trend We’re Wearing Now - The Gloss Magazine

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The Mighty Matte Lip Trend We’re Wearing Now - The Gloss Magazine
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Forget the ultra-drying paint-on formulas that work only if you’re 20. If you want punchy colour but without the drying effect, meet the new light and lasting lip colours that are putting the moisture back into matte ...

You want punchy colour but without the drying effect? Meet the new light and lasting lip colours that are putting the moisture back into matte …

While summer tends to see a rush on subtle lipbalms and glosses, for a healthy-looking glow to go with freckles and sun-warmed skin. But for now, we still want a hit of strong colour. And those of us who love a punchy, full-strength lip colour are finding that mattes are getting moisturised. Forget the ultra-drying paint-on formulas that work only if you’re 20.

Welcome the new punchy liquid lip colours that last well but also deliver some lip care into the bargain. These modern iterations tend to have added hydrating ingredients such as rose oil or extra hyaluronic acid or Moringa butter to ease the comfort and make them feel more buttery, while holding firm on the colour hit. I like the way you can see instantly what colour these are too, clearly visible on or through the tube, so no digging around in your bag to try and locate the colour you want.

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