Following stops in Japan, France and New York, the luxury French house unveils a pop-up with a mini exhibition Monday through Sunday in celebration of its latest fragrance, out last summer.
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The L.A. pop-up — filled with silk flowers of reds, pinks, yellows and blues — reimagines the Miss Dior universe with an ode to Grasse, France, where Dior cultivates its roses. The entrance features a made-for-Instagram mirrored room overflowing with bouquets as Portman’s commercial, as well as a video showcasing Grasse, plays on loop.
It’s “slightly more spicy,” explained François Demachy, the longtime in-house perfumer at Dior. He began with the centifolia, a fragrant rose with thin and delicate petals. “Depending on the time of day, it can have that spicy touch…and I added more fruity notes, essentially peach and apricot, to get that indulgent note.”
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