Creative Bloq takes a look back at the year's most popular logo and rebranding stories, highlighting the biggest changes from major companies like Audi, Collins, Jaguar, and Microsoft.
Last year saw plenty of logo and visual identity stories, but the biggest companies' new looks caught the attention of our readers. Here are the most read logo and rebrands stories on Creative Bloq from 2024, in reverse order. For its new range of electrical vehicles, Audi E ditched its famous four interlocking rings in favor of a new capitalized wordmark, AUDI. Like with any big rebrand, many fans were not impressed.
COLLINS celebrated its heritage while carrying its legacy into the modern age with a new color palette, sleek new typography and an authoritative brand voice. The brand kept its original wordmark, with only minor tweaks made. We were surprised to see that this year's Jaguar story wasn't higher on our list, but we know that this rebrand really got people talking. The rebrand saw a new mixed-case wordmark, a monogram and a tweaked version of its famous leaping animal, and people were really upset about it. Lego was given a more authoritative feel in August thanks to a humble bit of kerning. The new logo irons out visual impurities like letter height and centring, making it much more powerful and scalable (though it turned out not to be powerful enough...). Daily design news, reviews, how-tos and more, as picked by the editors. Receive email from us on behalf of our trusted partners or sponsors, which appeared on a limited edition set of T-shirts. The new take on the 'S', which is more vertically elongated with smoother edges than the former version, seemed to really upset fans. Microsoft released a clever 65th anniversary logo, which made use of its traditional crossed swords motif
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Eurovision 2025 Logo Sparks Debate Over Repetition and SimplificationThe new logo for the 2025 Eurovision Song Contest in Basel, Switzerland, has been met with mixed reactions. Critics point out its similarity to the 2023 logo, questioning the relevance of the logo reveal tradition. While the art director emphasizes the focus on 'listening' and 'love,' some argue that the logos have become too simplistic and lack the artistic flair of previous years. Eurovision organizers maintain that the logo is now part of a larger brand identity that extends beyond the visual element to include color palettes, backgrounds, motion graphics, and stage designs.
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A designer has 'fixed' the controversial new Jaguar logoJoe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
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Did Lego drop a brick with its weird Marvel logo set?Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
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Celebrations fans 'ashamed' after just spotting hidden meaning in iconic logoAs people around the UK stock up on their favourite chocolates ahead of the festive season, some have started to notice a 'hidden meaning' in the design of the Celebrations box
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Celebrations fans gobsmacked after realising there's hidden detail in logoCelebrations fans have been left gobsmacked after realising there's a hidden detail in the iconic chocolate brand's logo - and it's taken them this long to find out
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Chocolate lovers baffled after realising Celebrations logo has hidden meaningThe popular chocolate brand has been around for more than 20 years - but some fans have only just noticed a hidden detail in the Celebrations logo
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