2022 saw its fair share of blunders...
The past year has seen plenty of clever, inspiring and creative advertising campaigns. For those, there are awards ceremonies. But as 2022 comes to a close, let's also take a moment to recall what we can learn from the the campaigns that got things wrong – in some cases very wrong.
Whether it's a small oversight like a poster or a social media handle that somehow missed a final proofreading to a whole marketing concept that should never been approved, 2022 saw its fair share of blunders. For advertising done right, see our pick of theBurger King Australia's Pride WhopperIt's great to see brands supporting diversity, but Burger King Australia got things many shades of wrong with this bizarre attempt to show its support for the LGBTQIA+ community.
In a post on Instagram, the brand launched a ‘Pride Whopper’. The burger was simply a normal Whopper with ‘two equal buns’. Yep, you could choose to have it with two top halves of a bun, or two bottom halves. Two tops or two bottoms. Equality and diversity in action, right? It certainly got attention. Most people questioned the dubious innuendo and thought the whole thing a crass mess, although some people did have to admit that they wouldn't mind a burger with two tops, as terribly wasteful as that would be. The agency behind the campaign did laterVolkswagen Italy, please never change your Instagram handle. pic.twitter.com/BD2efn63zaThese days, brands have so many channels to get right.
The lesson here? Check even the smallest of details where you would think nothing remiss could happen. The blunder could have been avoided by a simple stop between the words. That said, the internet's hoping Volkswagen Italia leaves things as it is, accepting its place alongside the
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