'White Hot: The Rise & Fall of Abercrombie & Fitch,' out April 19 on Netflix, uncovers how the mall mainstay fell from grace.
Is a Deep-Dive Into What Made it ToxicIs a Deep-Dive Into What Made it Toxicin the late 1990s and early 2000s likely remembers the dark pull of Abercrombie & Fitch. The retail store—which catered to teenagers and young adults, and repelled their parents—used photos of shirtless guys to sell shirts and had a scent as potent as a skunk. Between about 1996 and 2004,
The documentary features interviews with former Abercrombie executives, retail employees, and models, as well as cultural critics and activists who helped bring Abercrombie’s troubling practices to light. But before the film gets into what made Abercrombie so toxic, it reminds viewers what made the store intoxicating in the first place—talking heads recall its all-American image, the models who graced the doorways, the smell, the dark lights, and the loud music.
Former employee Jennifer Sheahan, who worked at an Abercrombie location in Irvine, California, says in the documentary that she was let go along with several other Asian employees, after an employee from corporate visited the store and said there needed to be more people who looked like the Abercrombie models. Another former employee, Anthony Ocampo, recounts being fired because they had “too many Filipinos working at the store.
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