We love a clever logo...
The Cleveland Browns held a contest in the offseason inviting fans to choose a new dog logo for the team . After a knockout-style contest that lasted a couple of months, the winner emerged as a bullmastiff created by graphic designer Houston Mark.
Mark delivered on the brief with his tough-looking dog in the team colours, but he also packed in a whole host of hidden Easter eggs that fans might not even have noticed when they were voting for the design. The details reference things as diverse as the Browns' home state of Ohio, the team's stadium, the sport of American football itself and even rock n' roll.
The shape to the right of that is apparently a reference to the maskless helmet shell that Browns fans are known for wearing in the Dawg Pound.provided a handy visual guide that gives a tour of the design.The Cleveland Browns dog logo will function as a secondary design to support their main logo, which is an orange football helmet, completing an identity that's also seen the return of Brownie The Elf as the NFL team's midfield logo.
Browns executive vice president JW Johnson said in a statement:"We are so excited to unveil a new dawg logo that perfectly encapsulates who we are as a franchise and as a city. Our fans have been asking us for a new dawg logo for quite some time, so it made perfect sense for them to select the logo themselves and decide how they want our team to be represented – and they made a great choice.
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