Rita Ora has released a new haircare range with Vida Glow founder Anna Lahey. They talk to Vogue about Typebea.
It’s late in the evening in Sydney, Australia, but musician Rita Ora – who can now add beauty entrepreneur to her CV – and her friend Anna Lahey , are excitedly chatting about their new joint venture: haircare brand Typebea. If you’re a Vida Glow fan, you’ll be familiar with the science-backed approach adopted by the ingestible collagen brand, which is why I have high hopes for Lahey’s latest venture, in collaboration with Ora.
After she and Lahey got chatting about hair health at a Vida Glow event, the pair exchanged numbers to continue the conversation. They eventually landed on the idea of efficacious, topical haircare that promises to get all hair types in tip top condition, but also addresses significant issues such as hair loss. “It’s an important pillar for our brand, and I think it’s great that it’s becoming normalised as a subject,” says Ora. The Overnight Boosting Peptide is the hero product.
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