Meta's pricey Quest Pro is just the beginning. Brace for full-body avatars, the fashion-forward Avatar Store's VR expansion and a new era for Meta's metaverse in business.
The new full-body digital personas are much more refined. Inward-facing cameras and sensors in the Quest Pro allow for more nuanced facial expressions and thanks to better body tracking and artificial intelligence, the characters are equipped with legs for the first time.
Even if consumers won’t jump into Zuck’s metaverse, they’ll surely see its emissaries out and about on social media and, soon, video calls. People will be able to show up as their avatars on Messenger and Zoom video conferences but other apps will likely follow, thanks to the release of the Meta Avatars software development kit.
There are obviously major privacy and security concerns with realistic digital copies of real people. Zuckerberg noted that the team is weighing encryption and authentication, but in an era when deep-fake videos are already a thing, the matter is worthy of deep scrutiny by cybersecurity experts, if not ethics panels and even regulators. Either way, it’s clear that life-like avatars are on Meta’s roadmap.
He did disclose updates for Ray-Ban Stories: The techie eyeglasses, which house embedded microphones and speakers, will get the ability to call or text over a paired smartphone, plus new tap-to-play functionality for Spotify. Such interface changes position the device as more of a personal communication and entertainment gadget, rather than just a face camera.
Collaboration is key, especially for fashion brands, whether that’s in XR — with far-flung designers working on a three-dimensional rendering of a couture dress — hashing out details with merchants or manufacturers on a video call or holding high priority meetings to plan holiday campaigns or fashion week activations.
Translation: The metaverse, according to Zuckerberg, is “where you feel like you’re in it, where you should be able to teleport anywhere with the people you want to engage with and bring all your stuff with you.” That can’t happen if every platform seals itself off in its own walled garden.
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