Kang Na-ra is among an increasing number of North Korean defectors who, after escaping into South Korea, have made what might seem unlikely careers as social media influencers
Even the privileged few of her compatriots who were allowed smartphones could access only the nation’s tightly restricted intranet. YouTube, Instagram, and Google were entirely alien concepts. Today, Kang is a YouTube star with more than 350,000 subscribers. Her most popular videos have raked in millions of views. Her Instagram account, with more than 130,000 followers, boasts sponsored ads for major brands including Chanel and Puma.
” This model of success – echoed by other defector YouTubers, such as Kang Eun-jung, with more than 177,000 subscribers; Jun Heo, with more than 270,000 before he took down his channel this year; and Park Su-Hyang, with 45,000 – has inspired many others to join YouTube. Part of their success, according to Sokeel Park, of Liberty in North Korea, is that defectors “are quite entrepreneurial.
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